• Awakening, wake up the softest love deep in your heart and lead the fashion and nonviolent culture!

    Posted on August 14, 2013 by shvc in Green News 绿色新闻.

    Original link: http://www.chinavegan.com/2013/07/2013072907374188.htm

    Click on the original link for more pix!

    《唤觉》:唤醒心底最柔软的爱 引领时尚无暴力的文明!
    Awakening, wake up the softest love deep in your heart and lead the fashion and non-violent culture!

     《唤觉》上海有机纯植物生活馆经过一段时间“紧锣密鼓”的创造性改造装修,终于在人们的期盼中于7月24日开始营业了!   
    Awakening, a Shanghai organic vegetable living house, finally opened up on July 24th after pressing but creative redecoration.

    “唤觉”上海馆是集服饰、家居、百货、花房、纯素吧、纯素餐、有机超市于一体,为时尚维根族们提供的一个身心休憩的文化沙龙…… 参加《唤觉》开业庆典的有来自“自然之友”、“上海素食俱乐部”、“百欧欢有机生态农场”、“中华素食网”、等众多嘉宾与动物保护、素食爱好者。。。本着“爱动物、爱健康、爱家园”的理念,《唤觉》从店面装修到待售商品的每一个细节都经过了精心的策划和完善:
    Awakening Shanghai is a culture salon for fashion vegetarians to have physical and mental relaxation which combines clothing, house furnishing, general merchandise, greenhouse, vegetarian bar, vegetarian cuisine and organic food supermarket. The celebrants who attended the ceremony are from Friends of Nature, Shanghai Veggie Club, BIOFarm, China vegan.com as well as various guests who are interested in animal protection and vegetarian.
    Based on the idea of love animals, love health and love home, Awakening carefully designed every detail from shop decoration to products for sale.

    《唤觉》门前两边露天休闲吧由环保漆成白色的旧竹蹋、旧竹椅清新别致,门前用桐油高温处理过黑黄相间的废弃铁路枕木露台地板,一如唤觉创始人荆先生的为人:厚实、稳腱!  
    The white bamboo couches and bamboo chairs sitting in the open-air bar of Awakening, after recycling and coating by eco-friendly paint, have their elegance and charm. In the same area, black and yellow floor made of abandoned railroad crosstie was soaked with hot tung oil, holding a style just as the personality of the founder of Awakening, Mr.Jing : honesty and firm.

    大门内外左右茶室中穿上白色环保漆新装的老式旧桌椅,清新简洁、古朴典雅,不禁让人怀念起那些逝去了的岁月。。。
    The old-fashioned tables and chairs in and out of the house look fresh, clean, simple and tasteful, reminding people of the passing time.

      开业庆典没有爆竹声的喧嚣与硝烟,大厅中小巧玲珑的“蜂鸟”盆花与鲜花生气盎然,伴随着来宾们的笑脸,洋溢着开业的喜庆与欢乐。。。  
    There is neither noise nor firework flaming in the ceremony. Instead, smell of flowers in the hall, smiling faces and the atmosphere of warm and happiness prevailed at the open ceremony.

    大门左侧是纯素食吧,诸多饮品都是《唤觉》自主研发,纯天然有机的,今日唤觉特别为嘉宾准备了免费品尝的,各式精致的自制西式餐:蛋糕、椰奶露、小麦草汁、酵素等各式饮品,。。。。味道真是一级棒啊! 所有托盘与杯盏也都是很精致的原色、原生态的竹制品。
    Left of the gate is a pure vegetarian bar, where all the organic drinks are developed by Awakening. Today, Awakening especially prepare various home-made food(cake, coconut milk, wheatgrass juice, fruit enzyme etc.) for guests to taste for free, which are more than delicious! Moreover, all the plates and cups are made of aboriginal bamboos.

      大厅右角是纯素有机食品展柜,素火腿、有机大米、干货与无添加剂的糕点等。。。无一不在传递出Vegan这一品牌的特性。看,“百欧欢有机生态农场”的有机蔬菜鲜翠欲滴、品种繁多:
    At the right corner of the hall there is organic foods showcases where soy ham, organic rice, dry fruits, cakes and cookies without additives are exhibited. All the foods deliver the identity of Vegan brand. The organic vegetables from BIOFarm also look fresh and tasty.

    唤觉素不惜成本坚持用非转基因的纯正植物油餐与有机蔬菜,菜品味道纯正,干净卫生。。。看看这些让人眼花缭乱,色香味齐全的唤觉有机菜式:
    The Awakening vegan insists using the non-GMO vegetable oil and organic vegetables regardless of the cost. Look at these delious and beautiful vegetarian dishes.

      百货展台的护肤系列,也全是无动物制品,卷筒纸全是没有漂泊过的环保再生纸,有机肥皂多么像上海松江有名的糕团!真想拿起来咬一口! 展板上的茶具、笔筒、碗筷。。。无一不折射出唤觉创始人高雅的品位!
    The skin care products at the general merchandise showcases are made without animals. The roller paper are eco-friendly recycle paper not bleached. The organic soaps look just like famous Shanghai Songjiang cake, almost wishing I could have a bite of it! And the tea sets, pen containers, bowls and chopsticks reveal the elegant taste of the founder of Awakening.

       在轻柔的背景音乐“ 醒来我的爱 ”乐声中,嘉宾们跟随讲解员“乐活素超人” 穿过大厅来到了二楼梯口,楼梯亦是由废弃枕木砌成,素食艺术家阿拉兔设计的各式竹编灯饰发出柔和的光彩,楼梯第一组灯饰壁画是由国外JONAS MERIAN设计的。。。第二组壁画是由素食艺术者与色女郎的作品。   
    In the melody of Wake Up My Love, the guests followed the explainer LOHAS vegetable Superman upstairs. The stairs are also made of abandoned railroad crosstie. The various bamboo lamps designed by vegetarian artist Alatoy shined softly. The first fresco of lamps are designed by Jonas Merian and the second is by vegerian artist Lady Yuse.

    瞧这些废弃饼干盒、热水瓶、啤酒瓶。。。在魔术师JONAS MERIAN的巧手编排下,竟然变成了如此别致的壁灯与壁画! JONAS MERIAN说:他的艺术创作主题就是变废为宝,这些废品捡来时可脏啦,为了还原其原貌,不得不化很多时间去小心的清洗。。。
    Take a look at these disposed cookie box, thermos and beer bottles, they turned into such unique wall lamps and frescos thanks to wonderful design of magician Jonas Merian. He said the his design theme was trash to treasure. So he had to spend lots of time cleaning these dirty used stuff, so as to revive them.

       二楼的主题是唤觉品牌服饰,从衣服、包袋到帽子、鞋子,无一不深深地烙上动物保护与环保的概念。衣架上与模特们身着全部是没有丝绸、羊毛、皮草、皮革的高档棉麻质地服装,飘逸、自然、舒适,有着天人合一的随性。这一切无一不体现出热爱自然,热爱动物,抵制一切动物制品 love animal的鲜明主题!   
    Second floor is all about Awakening clothes. And what is noteworthy is that all the apparel are animal and environmental friendly, whatever bags or shoes, no exception. None are made of silk, wool, fur or leather but of best cotton. They are comfortable and nature just like the theme of love nature, love animals and resist animal products.

    唤觉品牌的每一件服饰都是都市时尚的另类,同时具有自然休闲特性,最重要的是用心,从一条条别致的、宽阔剪裁的牛仔长裤,到有精彩的图案设计的有机棉T恤,都显示出追求精神超越、生活极致向往爱和艺术的天堂。
    Each item of Awakening clothes is distinct from other city vogues. Being natural and casual, they are made truly by heart. From the delicate jeans to the T shirt with splendid design and organic cotton, they all indicate the perfect lifestyle of love and art.

    荆先生说:唤觉的服装从染整、印花、后处理等方面都进一步加强对环保的重视,尤其是牛仔服装的洗水方面,用一些新的工艺减少水的污染和浪费,唤觉的服饰会让消费者穿得心安理得。
    Mr. Jing said, dyeing, printing, especially the washing of jeans, every step of making Awakening clothes has been considered in a environmental-protecting way. New technology has been used to reduce the water pollution and unnecessary waste. Wearing Awakening clothes will make you feel at ease and justified.

      二楼门左边的日式榻榻米与小书房,草席、蒲团、靠垫。。。竹屏风、用旧樟木箱、旧茶几组合成的茶室。。。展厅顶端用碎片竹子做成的各种吊灯,利用原浴旧室窗帘为衬里,外用无公害染色麻布印制着报纸字样,宣传素食环保为题材的文字门帘与沙发靠垫。。。这一切都透着创作者的“心意”与“新意”: 在唤觉的环保理念里面,竹子生长快,使用用竹制品,少用纸张,意味着保护森林植被。   
    Left to the door of second floor are Japanese tatami and study room. Grassmats, futons, cushions, bamboo screens, tea room with old camphorwood cases and old tea tables, lamps made of bamboo chips, door curtains and sofa cushions made of old bathroom curtains and pollution free dyed linen. All of them explore the new concept of the inventor which is to use more bamboo which grow fast and less paper to protect the forest.

    据讲解员“乐活素超人”介绍,这里原先是个“浴店”,《唤觉》把原先的门板、敲碎的地砖。。。全部改造利用起来了,现今的地脚线都是用废料做的,地砖是用废弃的瓷砖拼接起来的。。。废料的改造工程实在是在太艰难了,耗费的工时与材料费远比买新料贵!装修唤觉的工人曾经两次罢工,多亏了梁先生带领的这这支装修队伍的支持。。。
    LOHAS Vegetable Superman said the place used to be bathhouse and Awakening reuse the original doors, ground tiles etc. It is too difficult to reuse the materials which cost more than new one. The decoration workers had two strikes even. Thanks to the support from the decoration team led by Mr. Liang.

    《唤觉》全部装修材料都是选用环保再生材料,所有木质结构不是用的原木,而是那种木屑和杂木压制成的材料,油漆都是用的原油涂料。难怪刚装修好的《唤觉》竟然没有一点异味。   
    All the materials used in the decoration of Awakening are recycle materials. The woods are not whole piece of woods but pressed by chips. The paintings are crude oil coatings. That’s why there is no unpleasant smell in the new decoration house.

    唤觉装修时尚、简洁的灰、白主色调有一种非常特别的风格,《唤觉》生活馆的装修坚持:取代动物性产品的产品、取代石化产品的产品、取代树木产品的产品的三大理念,这是走过十年的唤觉对环保理念的深度演绎,意味着唤觉文化将迈向一个新的里程!
    It is a special style but fashion of the decoration in Awakening with grey and white as theme. All the materials of animal products, stone products and wood products are replaced. This is how Awakening insists for ten years to protect the environment. Awakening culture will step to a new milestone.

      漫步在“唤觉”馆内,我享受着一场爱的心灵盛宴!“唤觉”源自于英文的“唤醒”一词,《唤觉》正在唤醒人们心底最柔软的爱,引领着众多前卫之士实践低碳环保,开始一种慈悲高雅为心而活、以衣食住行全面的爱心、以不伤害的生活方式而活的生活方式,引领人们开创一种宏观、先进、时尚、无暴力的新时代的文明!   
    While walking in the Awakening, I was immersed in a joyous and peaceful atmosphere of love. The word Awakening comes from the English word Awake. Awakening is awaking the softest love in people’s heart and leading more fashion people towards environment protection and a new lifestyle: be merciful in heart, love all lives, and do no harm to others. It is guiding people into a new era with a macro, advanced, fashion, non-violence culture.

    祝《唤觉》传递的有机纯素环保理念在上海开花结果!《唤觉》_AWAKENING 我们热爱你!  
    Wish the organic, vegetarian and environmental protection concept of Awakening is in full bloom in Shanghai! We love you, Awakening!

    花絮一:终于。。。   
    Featurette One:finally….

    《唤觉》经历了多少艰难,挑灯夜战了多少夜晚,唤觉终装修完毕营业了!!!超人情不自禁的拥抱着一直谦卑、低调站在吧台边的荆先生,拥抱着全力说服装修工人支持《唤觉》进行艰难的碎木、碎砖拼接改造装修的梁工,三人不禁热泪盈眶。。。我拍了好几次都没有拍到荆先生,只好从“超人”的微博上拿来一张补上——如果我不说,你们能看出来这个罩上白头巾的男士,他就是对每一个细节亲力亲为的纯素环保创始人与艺术家吗?
    Having suffered from all the difficulties, driving through all these days and nights, finally Awakening completed its brilliant decoration. Superman was so excited, couldn’t help himself hugging Mr. Jing who stood at the bar humbly and Mr. Liang who was still persuading the workers to use the chips. I didn’t catch a chance to take a photo of Mr.Jing, so I had to snatch one from Superman’s weibo. If I didn’t say, can you tell the gentleman with white scarf on his head is a founder and artist of vevetarian and environmental protection who has worked on every details?

      花絮二:上海生活馆试营业倒计时,总经理深夜变身油漆工。。。   
    Featurette Two: when counting down to the trial openning, the GM became the painter.

    你想看到年轻貌美、聪明能干的总经理楼恩喜小姐的“庐山真面目”吗?赶快去上海静安区大沽路432号《唤觉》_有机纯素植物生活馆!
    If you want to meet the young ang beautiful GM Miss Lou Enxi, catch her up in Awakening studio —No.432, Dagu road, Jing’an district,Shanghai!